I. General Information
This privacy notice discloses the privacy practices for all of the websites below and for Data Partners Inc., a Florida corporation, which is the company who owns and operates these websites:
- What personally identifiable information is collected from you through our websites, how it is used and with whom it may be shared.
- What personally identifiable information we license from third-party providers and/or relicense to our clients.
- What choices are available to you regarding the use of your data.
- The security protections in place to protect the misuse of your information
II. State Specific Policies
- California Residents should click HERE.
- Colorado Residents should click HERE.
- Connecticut Residents should click HERE.
- Utah Residents should click HERE.
- Virginia Residents should click HERE.
III. Information Collection and Use
A. Information Collected Directly by Us
DPI is the sole owner of the information collected through our websites or directly by our company representatives. We only have access to/collect information that you voluntarily give us via email, contact form, or other direct contact initiated by you. We may gather your name, address, email address, telephone number, IP Address, and/or Mobile Device ID in your voluntary use of our websites or when you contact our representatives.
We will use your information to respond to you, regarding the reason you contacted us, and for appropriate follow-up. We will not share your information with any third party outside of our organization, other than as necessary to fulfill your request, e.g. to ship an order, or as a means to enhance our communications with you (like via an email provider). This information is used solely to help us better communicate directly with you. We do not sell or rent this information to anyone.
B. Information We License from Third-Parties
Our core business is relicensing consumer and business information to help our clients market their products and services more effectively. The products we sell contain information on individuals and households that we license from third-parties. The information we license to our clients is collected by our third-party partners from many sources. These sources include public records, publicly available information, subscription information, warranty cards, surveys, point-of-sale information, website directories, website visits, online activity, mobile applications, and commercially available consumer data from other third-party information providers who may or may not have collected the data directly from you.
Some of this information may have been modeled or inferred from other information. For example, if you subscribe to a bridal magazine we might assume (i.e., infer) that you are engaged to be married. Or, the provider of information might make a calculated estimate of your home’s value based on the known values of surrounding homes (i.e., modeling). We may also use personal data to construct a non-existent “average consumer” that encompasses certain average characteristics of consumers who buy or do not buy (i.e., profiling). Inferring, modeling, and profiling are common practices used in trying to match consumers with products and services they are most likely to want when exact information is not available or feasible.
Identifiers such as name, address, and telephone numbers are sourced from publicly accessible sources such as the white and yellow page telephone directories, online directories, website postings, public records, public websites, property and assessor files, governmental issued licenses, and information available to the public through directory assistance.
C. What We Do with Information We License from Third-Parties
Our clients are small, medium, and large businesses, non-profit organizations, government agencies, and political organizations who want to market to consumers. Our clients use our products to enhance their marketing efforts and better align their products and services with consumer wants and needs.
Examples of the types of information we license for use in marketing are general contact information (like consumer and business names, titles, addresses, telephone numbers); consumer demographics (like age, gender, income, marital status, home value, net worth etc.); household makeup (like number of adults or presence of children); consumer buying behavior (like owning a boat, or buying pet toys); consumer interests (like an interest in golf); telecommunications characteristics (like whether you have a satellite dish or high-speed internet service); business firmographics (sales volume, number of employees, years in business, etc.); and life-event triggers (a recent move, purchase of a home, or recent marriage).
Our products are sometimes used by us (on behalf of our clients) or by our clients directly to draw inferences about consumers or develop predictive models. These predictions are used to make educated guesses about consumer preferences and future buying behavior and enable our clients to deliver marketing messages to the consumers who are most likely to want to receive them.
We may sometimes match different elements of information or points of contact together to help our clients engage in “multichannel” marketing. For example, a client with a list of telephone numbers of their customers may wish to add email addresses and mailing addresses to their list so they can reach their customers via email and direct mail. We may also use anonymized (hashed) versions of our information to match our products to our client’s files.
Ultimately, our goal is to help our clients ensure their marketing messages reach consumers who are most likely to want to receive them, and avoid consumers who don’t. Our clients ultimately use our information to send targeted offers to consumers and businesses via various marketing channels such as direct mail, telemarketing, digital ads, social media ads, mobile ads, etc.
The explanation and examples above are intended to give you a good idea of the major categories of information we maintain and most of the ways we use that information. However, it is not intended to be an exhaustive list of all the information we maintain and all the ways that information might be used.
Our clients are permitted to use the information we provide for a limited purpose. Our clients may use our data only for lawfully conducted marketing or for things related to lawful marketing (such as cleaning their customer lists or verification of data they already have). No other purpose is allowed.
This means that our clients are prohibited from using our data for any purpose or in any way that might violate any U.S. federal or state laws that protects your privacy or consumer rights. Among those are the CAN-SPAM Act (intended to reduce unwanted email solicitations); the Telephone Consumer Protection Act of 1991 (intended to reduce unwanted telephone solicitations) as well as the privacy and best practice policies set out by the Data and Marketing Association (“DMA”).
We do not provide or possess personal information on any person under 18 years old. We may identify households with children present (with or without age ranges) or consumer activity that may indicate the presence of a child (such as purchasing toys), but no personally identifiable information regarding minors is ever kept by us or provided by us.
E. Information we Do NOT Collect, Use, Share, or Sell
We do not collect, store, share, or use personal information that falls into any of the following categories, either directly on our sites or from third-party data providers, nor do we ever sell this information to our clients:
- personal signatures (other than in regard to agreements we may sign with our clients)
- credit card numbers or debit card numbers (other than to process purchases made by our clients)
- social security numbers
- passport numbers
- national ID numbers
- drivers’ license numbers
- state ID card numbers
- military ID numbers
- insurance policy numbers
- bank account numbers
- financial account numbers (other than to process purchases made by our clients)
- facial recognition data
- physical characteristics or descriptions
- exact dates of birth
- geolocation information of any individual (we may geolocate buildings & other structures, roads, land boundaries, etc.)
- actual credit scores
- actual medical conditions
- actual physical or mental disabilities
- gender identity or expression other than birth gender
- sexual orientation
- audio information (except for our clients who may call us directly)
- video information
- genetic information (including familial genetic information)
- online account usernames or passwords (other than those we issue for access to our sites)
- internet browsing or search history, or
- any personally identifiable information regarding any person under 18 years of age.
IV. Your Access to and Control Over Information
We believe that consumers should ultimately be in control of their information. Accordingly, you may exercise control over your information as follows:
A. Email Communications Sent by Us to You – How to Opt Out
Opt Out: All email offers for goods and services sent to you by us include an opportunity to opt-out from receiving future communications from us about our services. Simply follow the “Opt Out” instructions included in the email message.
B. Third-Party Information We License – How to Opt Out
You may opt out of any consumer marketing database we maintain in two ways:
- Clicking the “Manage Your Privacy Preferences” button located on our homepage of each of our websites and following the simple instructions regarding submitting your request; or
- Call us toll-free at 866.423.1818 and speak with our Consumer Privacy Coordinator who will assist you with your request.
Your request will be processed as soon as possible, usually being processed within fifteen (15) days of receipt, but may take up to forty-five (45) business days. If you are a third-party attempting to opt-out another person, you must provide evidence of legally sufficient authorization before we will opt the other person out.
Except as specifically required by federal, state, or local law (please see the state-specific Privacy Policies we list above), we will not process third party and/or agent attempts to opt-out or delete a consumer’s information unless a Power of Attorney that complies in all respects with the controlling jurisdiction’s laws has been supplied to us in writing along with sufficient identification of the consumer represented by the attorney.
Please note that we do not collect, process, or store any information on consumers outside of the United States. Accordingly, some well-known privacy laws such as the General Data Protection Regulation (“GDPR”) that grants certain privacy rights to residents of the member states of the European Union do not apply to our company. Consumer requests to exercise rights under the GDPR, including opt-outs or deletion requests, will be ignored.
If you choose to opt out of our consumer database(s), we will stop licensing your information to any of our clients. Please understand that opting out of our databases:
- Does NOT mean we will delete or destroy information pertaining to you. Instead, we flag your record as an “Opt Out” that will not be delivered to any of our clients. We preserve your data so that we can show continuing compliance with your opt-out request.
- Does NOT mean that any of our clients or providers will also opt you out of their databases. We can promise only that we will opt you out of our databases, and will no longer use your information to help our clients target their marketing messages.
- Does NOT guarantee you will no longer receive marketing messages. We can only opt you out from databases that we maintain. Your information may appear on databases maintained by companies other than ours.
C. Other Sources for Opt-Out & Privacy Information
The websites listed below are NOT maintained or affiliated with us in any way. We are providing these links only as convenient information on how you can better regulate your preferences on marketing materials you receive.
- Data & Marketing Association’s consumer choice portal for both direct mail and email opt-outs: www.dmachoice.org
- The federal National Do-Not-Call Registry: www.donotcall.gov
- Opting out of Prescreened Credit Offers: www.optoutprescreen.com
- Opting out of interest-based targeting cookies: optout.networkadvertising.org
- Opting out of interest-based targeting cookies: youradchoices.com
- The DMA’s Email Preference Service: www.ims-dm.com/cgi/offemaillist.php
- The DMA’s Deceased Do Not Contact Service: https://www.ims-dm.com/cgi/ddnc.php
- The DMA’s Do Not Contact list for Caretakers: https://www.ims-dm.com/cgi/dncc.php
- Your email opt-out rights under U.S. CAN-SPAM law: https://consumer.ftc.gov/articles/0210-how-get-less-spam-your-email
- Network Advertising Initiative Opt-Out: https://thenai.org/opt-out/
- U.S. Banking Privacy Rules: https://www.fdic.gov/regulations/examinations/financialprivacy/handbook/index.html
D. No Discrimination, Retaliation, Cost, or Incentives
We do NOT discriminate or retaliate in any way against any consumer who chooses to opt out of one or more of our databases. We offer no financial benefit, service difference, reward, or other incentive to you for disclosing information to us or allowing us to share your information, nor do we penalize you in any way for choosing to opt out or exercise any privacy rights you have under state or federal law. We never charge any fee for opting out or exercising any of your privacy rights. How and whether we use your personal information is entirely up to you.
We have established, implemented, and maintained commercially reasonable administrative, technical, and physical data precautions to protect the confidentiality, integrity, and accessibility of the information we collect and process. Protections include physical restrictions, intrusion alarms, electronic monitoring, firewall protections, security logs, encryption of data, access controls, and employment of full-time technical personnel. As part of these security protections, we regularly do all of the following:
- review the hardware and software connected to our network;
- implement security settings on key systems;
- limit user and administrator privileges;
- patch software and firmware to stay current;
- secure critical hardware and data assets at appropriate levels;
- utilize software and/or hardware to defend against viruses, malware, and intrusions;
- block vulnerable access points;
- provide security training to our employees who have access to the network;
- monitor accounts and network audit logs;
- test our defenses; and
- review our plan to respond to security incidents.
Whenever we collect sensitive information (such as credit card data) from our clients online, that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a closed lock icon at the bottom of your web browser, or looking for “https” at the beginning of the address of the web page.
While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information you share with us. The computers/servers in which we store personally identifiable information are always kept in a secure environment that is not accessible to the public or third parties.
We may house certain information outside of our facility. Anytime information is housed outside of our facility, it is kept in a secure environment that meets or exceeds the standards for security that we use at our own facility, and we only use service providers who promise us by contract to keep our information safe and secure on networks that meet industry standards for security.
VI. Requests for Information and Correspondence
If you fill out our online submission form to obtain more information from us regarding one of our products or services, you must submit information on how we may contact you such as your name, business name, title, address, telephone number and/or email address. If you choose to correspond with us through email, we may retain the content of your email messages together with your email address and our responses and contact you regarding the subject matter of your inquiry. We will retain any information you submit so that we may more effectively communicate with you in the future.
Information that you submit to induce us to contact you is never sold to or shared with third parties.
We request information from you on our order forms and agreements. Like any vendor, to buy from us, you must provide contact information (like your name, business name, and address) and sometimes financial information (like credit card number and/or expiration date). All information you submit on an order form is used for billing purposes and to fill your orders only. It will never be sold, rented, or disclosed to third parties, except as necessary to complete the transaction (e.g., providing your credit card number to a payment processor). If we need to contact you regarding an order, we will use this information to contact you.
We may use “cookies” on this site. A cookie is a piece of data stored on a site visitor’s computer to help us improve your access to our site and identify repeat visitors to our site. For instance, when we use a cookie to identify you, you would not have to log in a password more than once, thereby saving you time when visiting our site. Cookies can also enable us to track and target the interests of our users to enhance the experience on our site. Usage of a cookie is in no way linked to any personally identifiable information on our site and it is never sold, rented to, or accessible by third parties.
IX. Sharing Information
A. Information You Send to Us
Except for the limited situations described below, we never share, sell, or rent information you send directly to us with third parties.
We use a credit card processing company to bill users for goods and services. These companies do not retain, share, store or use personally identifiable information for any secondary purposes beyond fulfilling your order.
We may partner with a third party to provide specific services to our clients. In that event, we will share names, or other contact information that is necessary for the third party to provide these services to that client. These third parties are not allowed to use personally identifiable information except for the purpose of providing the services we have authorized.
If Data Partners Inc. is acquired, our user information may be among the assets transferred to the buyer in the sale.
B. Information We License from Third-Parties
Information about you that we license from third-parties is shared with our clients who re-license that information from us. For example, our client may request a list of names and addresses of consumers who recently moved into neighborhoods near their store locations.
As stated above, any sharing of your information with third parties is limited exclusively for purposes of lawful marketing, such as mailing you offers for goods and services. No other purpose is permitted.
Our websites may contain links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.
Some of our linkage sites make chat rooms, forums, message boards, and/or newsgroups available to their users. Please remember that any information that is disclosed in these areas, in some cases, becomes public information and you should exercise caution when deciding to disclose your personal information on these other sites.
XI. Surveys & Contests
From time-to-time our websites may request information via surveys or contests. Participation in these surveys or contests is completely voluntary and you may choose whether or not to participate and disclose this information. Information required may include contact information (such as name and shipping address), and demographic information (such as zip code, age level). Contact information will be used to notify the winners and award prizes. Survey responses will be used for purposes of improving client satisfaction or development of new products and services.
XIII. Legal Compliance
We may disclose your personal information when required by law or in the good-faith belief that such action is necessary in order to conform to federal, state, or local laws or regulations, or to comply with a court order, an investigation by law enforcement, or when legal process served on us.
XIV. Log Files
We may record log files in regard to visits to our websites. The information we log may include your internet protocol (IP) address, browser type, referring/exit pages, platform type, date/time stamp, and number of clicks to analyze trends, administer the website, track users’ movements in the aggregate, and gather broad demographic information for aggregate use. None of this information, including IP addresses, are linked to personally identifiable information, and this information is never sold or rented to third parties.
Last Reviewed: 12/06/2022
Last Updated: 02/28/2024
XVII. Contact Us