In 2023, the US Postal Service processed 28.3 million address changes. That means 20% of U.S. households picked up and moved. Sounds like a massive opportunity for broadband providers to step in at the perfect moment!
If you’re not tracking who’s moving, and when and where they’re going, you’re missing out on prime opportunities to win new subscribers and keep existing customers from switching to a competitor.
By leveraging smarter, more precise data, broadband providers can reach the right people at the right time — boosting conversions, reducing churn, and turning movers into loyal customers. Let’s break down how the right data makes all the difference.
Make a Move Before They Make a Switch
When it comes to new movers, the early offer gets the new subscriber. The sooner you reach prospects with the right service at the right time, the better the chance of signing long-term, loyal customers.
But if knowing who just moved is powerful, knowing who’s about to move is a game-changer.
Most movers aren’t waiting until moving day to set up their internet — they’re locking it in up to 30 days before. That means if you aren’t targeting these “premovers” early, you’re already losing business to competitors who are.
Timing is everything. With smarter data, you can spot customers at risk of switching, reach new prospects before they start looking, and time your offers perfectly — making your service a seamless part of the moving journey.
Location. Location. Location.
Where people move determines their broadband options. For providers, that means different strategies for different locations.
Urban movers might have fiber and cable companies competing for their attention, while rural movers may have limited choices — making them prime prospects for satellite or fixed wireless solutions. Knowing where customers are headed means knowing exactly what to offer them.
With the right data, you can:
- Match customers with the best service for their new location
- Spot gaps in the market and identify opportunity areas
- Expand strategically into high-demand regions before competitors do
Smarter location insights don’t just help you connect with movers — they unlock new markets, drive targeted growth, and keep customers from slipping through the cracks.
Find the Right Data Partner to Do the Heavy Lifting
Keeping up with the broadband race is hard enough — the last thing you need is to waste time wrestling with messy data. So call in reinforcements!
The right data partner helps you:
- Find the best prospects faster
- Eliminate outdated, inaccurate data
- Stay ahead of the competition without the stress
Keeping up with the broadband race is hard enough. Let us take data off your plate so you can get ahead and win.
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