BETTER DATA GROWS YOUR SUBSCRIBER BASE.
The difference between a lost opportunity and a new sign-up? Smarter data. Reach, convert, and retain more customers with tailored solutions designed exclusively for cable.
Demand Better Data™ for cable marketing.

Movers
New Movers
The early offer gets the subscriber. Be the first to know when new households are on your marketing radar — as soon as 24 hours after moving in.
PreMovers
Influence consumers needing internet, cable, or phone services at the earliest possible moment in the move cycle to gain the ultimate advantage over the competition.
Move Alert ™
Know about your current subscribers’ upcoming moves an average of 30 days in advance so you can lock in their loyalty before they disconnect.
Vacancy Monitoring
Stop wasting ad spend on vacant homes — and know exactly when they turn into viable prospects.
Acquisition & Retention STRATEGIES
Deliverability Analysis and Cleansing
Stop wasting budget on bad addresses and duplicates. Easily identify and correct errors so every mailer reaches a qualified, viable lead.
Name and Phone Append
Increase connection rates with the most complete and accurate contact data in the industry — key to campaign success.
Homes Passed Fill-In
You could be missing out on up to 20% of the customers in your serviceable area. Find out who they are, and turn them into subscribers before your competitors do!
Competitive Serviceability
Know exactly which addresses your competitors serve so you can out-market and outmaneuver them.
Hyper-Segmented Targeting
Streamers
High-bandwidth users demand fast, reliable internet. Target them with the speeds they crave and offers they can’t refuse!
Top-Tier Internet Households
Identify speed-obsessed consumers who are primed for premium packages — and watch your acquisition numbers soar.
Dish-Defectors
Pinpoint satellite subscribers and segment by key demographics to win them over with the right offers.
Back-To-School
College students need fast, reliable internet. Reach these tech-savvy, high-intent consumers at the right time to lock them in as lifetime subscribers.
Crime Data
Identify areas recently affected by crime to offer home security services to those who need it, when they need it most.
Home Security Subscriber Profiling
Use 80+ key consumer demographics customized to your market to target the prospects most likely to convert to home security subscribers.
Commercial Solutions
New Businesses
Over 120,000 new businesses open monthly. Reach them first to get ahead of the competition, or time your offer strategically to arrive just before the grand opening.
Commercial Fill-In
You could be missing out on up to 15% of ready-to-subscribe commercial properties in your footprint! Maximize your reach by keeping your database complete and current.
Distance-to-Plant Analysis
Identify high-value businesses near your cable plant to maximize ROI and plan smart expansion, without even leaving the office.
SOHO Identification
Small and home offices aren’t like traditional businesses, so identify and target them appropriately.
Commercial Prospect Database
Make the most of your commercial marketing budget by staying up-to-date with monthly or quarterly updates.
Database Enhancement
Expand your reach and refine your targeting with a fully optimized commercial database.