According to LinkedIn, there are an estimated three million business-to-business (B2B) companies in the US. When the competition’s that fierce, your marketing …
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5 Data Mistakes to Avoid at ALL Costs
You’ve seen the signs: “Do NOT feed the alligators.” “Touching high voltage lines may result in DEATH.” “CAUTION! Contents are HOT!” Sure, it may …
5 Data Trends Your Business Needs to Know Right Now
For marketers at companies of all sizes, understanding and leveraging emerging data trends can mean the difference between growing profits and seeing red on the …
How Better Data Leads to More Broadband Subscribers
In 2023, the US Postal Service processed 28.3 million address changes. That means 20% of U.S. households picked up and moved. Sounds like a massive opportunity …
The Importance of Training Your Team in Data Literacy
You can have the cleanest, richest, most powerful data in the world. But if your people don’t know how to use it? You’re not going anywhere. Now, your team …
WHY DATA NEEDS A HUMAN TOUCH
Imagine your organization's marketing campaigns are like ships sailing the vast ocean en route to a specific port. The port, in this metaphor, is your potential …
Engaging Elusive Decision Makers with Better Data
Your emails are getting opened. Maybe even clicked. But if the person on the other end doesn't have the authority to sign the contract or cut the check, what’s …