Imagine your organization's marketing campaigns are like ships sailing the vast ocean en route to a specific port. The port, in this metaphor, is your potential …
Blog
Engaging Elusive Decision Makers with Better Data
Your emails are getting opened. Maybe even clicked. But if the person on the other end doesn't have the authority to sign the contract or cut the check, what’s …
Landing Enterprise-Level Clients with Data
Enterprise-level clients present lucrative potential for marketing teams. They’re the major brands, large-scale companies, and key executives with the power to …
Data Sourcing Problems? Triangulate and Triumph!
Marketers rely on data for every decision — but what if your data isn’t telling the full story? One missing detail, one outdated source, and suddenly, your …
Why All Customer Data is NOT created Equal
Customer data can be a goldmine of insights, assuming the data is structured, accurate, and actionable. Too often, however, companies fall into the trap of …
Finding the right data partner is a lot like online dating
When searching for the right data partner to help your organization optimize its marketing campaigns, it’s easy to get swept up in flashy profiles, glowing …
MOVING HOME, SWEET HOME
There’s been a lot of chatter about consumer migratory patterns in the U.S. as influenced by the COVID-19 pandemic – the mass exodus from large cities, …