Our Blogs
January 22, 2026
The Marketing Problem Everyone Has But Nobody Talks About
Most marketing campaigns aren’t failing because of creative or budget — they’re failing because the data behind them is broken. Duplicate records, outdated info, and missing identities quietly drain performance and waste spend. Fix the foundation, and everything else starts working.
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December 23, 2025
The Marketing Glow-Up No One Talks About: A Clean, Unified Customer Identity
Everyone loves a New Year glow-up. In 2026, the smartest one isn’t a new platform—it’s fixing your customer identity so personalization, targeting, and measurement finally work.
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October 29, 2025
The Right Data Turns Retailers into Santa Claus (on Steroids)
Santa has his list and he checks it twice every year. He knows his customers’ dispositions and segments them so his manufacturing operations stay optimized. Come delivery day, he’s so efficient that he’s the envy of every shipping company on Earth. How does he do it year after year? Impeccable data. This article will show that, with properly structured data, retailers can be like Santa this holiday season.
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October 8, 2025
The Power of Industry-Specific Data
B2B competition has never been more intense. The days of good-for-one-industry, good-for-all data sets are over. To compete in the B2B space today (especially with account-based marketing campaigns) you need industry-specific data… and a partner to help you get it.
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September 24, 2025
5 Data Mistakes to Avoid at ALL Costs
Visual signs that seek to protect us from ourselves are everywhere: “Do NOT feed the alligators.” or ”Caution! Touching High Voltage Lines can Lead to Injury and/or Death!” Obvious as these warnings may be for most of us, it’s good to point out imminent danger, especially when the consequences for non-compliance are dire. That’s what this article will do… except with data.
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September 10, 2025
5 Data Trends Your Business Needs to Know Right Now
From hyper-personalization with AI integration to the rise of augmented and immersive experiences, this article explores the hottest topics that marketers at the vanguard of digital commerce are talking about.
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August 27, 2025
How Better Data Leads to More Broadband Subscribers
The US Postal Service processed 28.3 million address changes in 2023. How can knowing who these movers are, when they’re moving, and where they’re moving to help broadband providers earn more subscribers?
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August 13, 2025
The Importance of Training Your Team in Data Literacy
Even the best data is helpless if your employees don’t understand it or know how to use it. This article will explain why it’s critical for organizations to not just rely on professional data analysts and scientists to interpret data, but to foster a company culture where all employees are empowered to understand and leverage data for decision-making.
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July 30, 2025
Why Data Needs a Human Touch
Data is omnipresent. But without human intelligence to filter it and provide structure and purpose, it’s as helpful to an organization as seawater is to an adrift shipwreck survivor dying of thirst.
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July 9, 2025
Engaging Elusive Decision Makers with Better Data
Not all customer prospects are created equal. Within the piled hay of customer data lies the shiny needles — the elusive decision markets — that marketers seek. This article explores how to refine data haystacks using optimized, firmographic information to find the true prizes.
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June 25, 2025
Landing Enterprise-Level Clients with Data
Is there anything more frustrating for marketers targeting enterprise-level companies than unwittingly wasting their precious time on small organizations? How can better data allow easier targeting of the right companies and (even better) the right executive decision-makers in those companies?
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June 11, 2025
Data Sourcing Problems? Triangulate and Triumph!
Just like there’s more than one perspective in an argument, there’s more than one source of truth in a data-driven analysis. This article explores the benefits of triangulated data, a multi-perspective approach to data sourcing that allows for greater reliability, depth, and context of decision-making.
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May 28, 2025
Why All Customer Data is NOT Created Equal
Customer data can be a trove of profit-producing insights, yet so many CRMs are set up in ways that don’t reflect the depth of an organization’s needs. This article explores how to set up key systems for data success.
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May 14, 2025
Finding the Right Data Partner is a Lot Like Online Dating
Data providers can put their best foot forward online and present themselves to be more than they really are. They can exaggerate their skills and past successes, making it hard to discover their shortcomings until you’ve wasted valuable time on them. In this article, we’ll explore how to “swipe left” on the pretenders and find the right data partner for your organization.
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