It’s New Year’s resolution season — gym selfies, green smoothies, closet purges, “I’m finally getting my life together” promises. But while everyone else is …
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What Marketers Can Learn From Thanksgiving: The Power of Bringing Data Together
Thanksgiving is a time for turkey, pie, awkward political debates, and bonding with distant relatives you barely remember. But amid the family fracas, there’s a …
The Right Data Turns Retailers into Santa Claus (on Steroids)
Every year, like clockwork, Santa pulls off what is arguably the most logistically complex, data-powered operation on Earth. He segments his audience into …
The Power of Industry-Specific Data
According to LinkedIn, there are an estimated three million business-to-business (B2B) companies in the US. When the competition’s that fierce, your marketing …
5 Data Mistakes to Avoid at ALL Costs
You’ve seen the signs: “Do NOT feed the alligators.” “Touching high voltage lines may result in DEATH.” “CAUTION! Contents are HOT!” Sure, it may …
5 Data Trends Your Business Needs to Know Right Now
For marketers at companies of all sizes, understanding and leveraging emerging data trends can mean the difference between growing profits and seeing red on the …
How Better Data Leads to More Broadband Subscribers
In 2023, the US Postal Service processed 28.3 million address changes. That means 20% of U.S. households picked up and moved. Sounds like a massive opportunity …